Selling AI can be a challenging but exciting task. Here are some steps and tips to help you effectively sell AI to people:

Understand the customer’s pain points:

Start by asking questions about what they’re struggling with or what problems they’d like to solve. This will help you identify their needs and interests.
Highlight the benefits: Emphasize how AI can solve specific problems, increase efficiency, or provide new opportunities for growth. Use data and statistics to demonstrate the potential impact of AI on their business or industry.

Showcase success stories:

Share case studies or examples of companies that have successfully implemented AI solutions in their operations. This can help build credibility and trust with potential customers.

Focus on value, not just features:

Instead of just listing off the capabilities of an AI system, explain how it will add value to the customer’s business. How will it improve their bottom line? Enhance their competitiveness?

Address concerns and objections:

Anticipate common concerns or objections, such as cost, security, or job displacement, and address them directly.

Provide a clear ROI:

Offer a clear and compelling return on investment (ROI) that demonstrates the potential return on the customer’s investment in AI.
Emphasize the human element: Highlight how AI is designed to augment human capabilities, rather than replace them. Explain how humans can work alongside AI systems to achieve better outcomes.

Showcase the technology:

Use visual aids and demonstrations to showcase the capabilities of the AI system. This can help build trust and demonstrate its potential.

Educate on the benefits of collaboration:

Emphasize that AI is a tool, not a replacement for human expertise or decision-making. Highlight how AI systems can be designed to work alongside humans to achieve better outcomes.
Offer support and resources: Provide customers with access to training, support, and resources to help them get the most out of their AI system.

By following these steps, you can build strong relationships with potential customers and help them see the value in implementing an AI solution in their business.

Here’s a simple example:
Before:
Customer is skeptical about AI
AI solution is just a feature list
After:
Customer sees how AI can improve their efficiency and competitiveness
AI system is designed to augment human capabilities, not replace them
Customer sees clear ROI and education on collaboration
Customer is excited about the possibilities of AI in their business